Information Overload

The real estate industry is awash in information, from blogs to market reports, and brokers are increasingly the ones left to figure out what makes sense, for themselves and their clients.

It can make them smarter and better brokers or leave them more confused.

The biggest problem with all this information is not that it exists but rather that its often contradictory. Many brokers are getting through this by ignoring all the opining and simply looking at dry data and doing the analyzing themselves. Its important however for brokers to always be students of the market because you never want your clients to know more than you do.

So, what to read becomes an issue as there are only so many hours in a day and so much available material to read. Industry publications are good but not the gospel. We as brokers need to scan all available materials and only dig deeply into that material which we feel relevant to our clients. By the numbers is a good place to start...understand the trends and know the stats for a particular neighborhood.

On one hand its great to have so much information at our fingertips...on the other hand...we often feel as though our hands are overflowing with too much information. Its a tough call...