Social networking isn't new by any means, Facebook and Twitter have been dominating our day to day lives for a few years now. While it started out as "social" networking, meaning a new and fun way to socialize with friends far and near, businesses quickly realized how valuable a tool it was to reach the masses.
In the world of residential real estate we were a little slow on the draw. It took the successes of others for us to realize that Social Networking was a brilliant way to increase Name Recognition, and promote our properties. Personally, I spend time every day discussing something real estate related on Twitter and Facebook. I do this to make more people aware of Bond New York and to cultivate new clients and leads.
Now, we are finding that the opposite is happening. There are now so many real estate brokers that are promoting their listings on the various social networking sites that buyers are now using these sites as a means by which to search for property. Talk about life coming full circle.
So, next time you want to move, to rent or buy a new home, don't worry about the multiple listing services in your neighborhood. All you need to do is to make Facebook Your Friend.
Jul 19, 2010
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