Smile and Say Cheeeeese

Most buyers today begin their search for a new home on line. They scroll through the various sites viewing the pictures of various homes in their price range. Each time a property looks like something they would be interested in they stop and take a closer look at the photos and then, if they liked the pictures they enter the site and read more about the property.

Understanding this method of shopping for apartments clearly underlines the importance of using a professional photographer to attract the most buyers. We in the real estate business have an expression....Maximum Exposure equals Maximum Price. The homes with the best photos will attract the most buyers who in turn will make the most offers causing the price of the apartment to increase.

Its not only the best homes that require a professional photographer, sometimes its the homes that will be most difficult to sell that can benefit from creative pictures. I once listed a very small studio on the Upper West Side for sale. Not only was it small but it was also dark and on the fourth floor of a walk up building. But, it had hard wood floors and a fire place. I filled the fireplace with newspaper and splashed a bucket of water on the wood floors, lit the fire and snapped a picture. What my Web Ad showed that week was a roaring fire in front of shiny wood floors. I had 23 people show up at the open house that Sunday and received two offers that day.