TELL US HOW HELIX SLEEP CAME TO BE AND THE PHILOSOPHY BEHIND THE COMPANY.
Helix Sleep was born from personal pain points that myself and the other cofounders realized after we had moved for business school. Why was buying a mattress such a bad experience? How come the products were so confusing? And perhaps most importantly, why were they so expensive?
At Helix Sleep, we aim to fix this broken system by offering individually personalized, premium quality mattresses at a fraction of the cost of retail. Our philosophy is centered around the belief that people have different needs and preferences when it comes to mattresses. These needs and preferences are expressed through subjective characteristics like feel preference (e.g. soft or firm) and objective needs (e.g. support levels based on body types). But it’s about more than creating an awesome product – it’s about selling that product at a reasonable price point without the hassle associated with traditional retail. That’s why our mattresses cost roughly 1/3 the price of a similarly constructed mattress at retail and we aim to create top notch customer service.
A LOT OF PEOPLE ASSOCIATE A “QUALITY MATTRESS” WITH AN “EXPENSIVE ONE”. WHAT DO YOU THINK ABOUT THAT?
Unfortunately in the mattress industry the relationship between quality and price is not always linear. Don’t get me wrong, there are wonderful $5,000+ mattress options out there in the world, but a lot of the price paid for these ultra-premium mattresses is not physically experienced in the product.
One of the goals at Helix Sleep is to provide the most possible value to the consumer at a reasonable price point. We achieve this goal by selling direct to consumer (online or in our NYC showroom) as opposed to at a traditional retail store. We also choose specific materials that have high performance characteristics instead of focusing on bells and whistles. That’s how we maintain prices sub-$1,000.
WHAT ARE SOME OF THE BIGGEST CHALLENGES A PERSON FACES WHEN BUYING A MATTRESS?
The biggest challenge by far relates to expressing what we want because 99.99% of people are not mattress experts (nor should they be!). People want an insanely comfortable mattress that allows them to get a great night of sleep. Maybe they know whether this perfect mattress would be “firmer” or “softer”, but that’s about it. So what we frequently see is consumers trying multiple mattresses at retail for ~2 minutes each, which actually has close to ZERO statistical correlation with whether or not that would be the right bed for you. Retailers know this, which is why they commonly require you to keep a mattress for 2-3 weeks before returning it. It takes that long to know if the product is right.
This challenge around knowing what someone wants is at the crux of Helix Sleep’s personalization quiz. We focus questions not on what you want, but rather what you know about yourself. Do you get hot when you sleep at night? Do you sleep on your side, back, or stomach? What is your height and weight? These questions allow us to build the right mattress for you.
TELL US A LITTLE BIT ABOUT “MATTRESS SCIENCE”.
We personalize each mattress using cutting edge sleep research in order to optimize across four key metrics: (1) feel, (2) support, (3) temperature regulation, and (4) point elasticity. Feel is a subjective preference based on a prefererance for a softer or firmer feel to the top layers of the mattress. Support is based on objective inputs such as body type and sleeping position, with the goal of aligning your spine as you sleep. This is associated with improved REM and reported sleep quality as well as reduced neck and back pain. Temperature regulation is our ability to allow airflow through the upper layers of the mattress for those that sleep very hot. And finally, point elasticity is the ability for the mattress to compress in one area without it affecting the surrounding areas. This is important for specific body types and sleeping positions, as well as for motion isolation.
HOW DOES THE PROCESS WORK AT HELIX SLEEP?
We’ve designed our process with simplicity and ease of mind at its core. Each consumer takes a quick 2-3 minute questionnaire with questions on body type, sleeping preferences, and mattress preferences. Based on your answers we optimize a mattress construction for each individual or couple and custom-build that mattress in our facility in the US. Once an order is placed, it takes 7-10 days to receive the personalized mattress.
WHAT IF THE MATTRESS I ORDERED TURNS OUT TO BE WRONG FOR ME?
We offer a 100-night trial period with free returns. We’ll organize pick-up of the mattress and look to donate or recycle the item.
TELL US ABOUT YOUR NEW SHOWROOM IN NOHO. DO YOU HAVE TO MAKE AN APPOINTMENT OR CAN YOU WALK IN?
We’re crazy excited about our new showroom in NoHo! It’s a unique mattress experience – we will build your custom mattress, compare that mattress to other types, and walk you through the specifics of the materials. The goal is to be educational in addition to allowing people to try out the bed.
We accept walk-ins, but prefer appointments at this point. Appointments can be made here: www.helixsleep.com/nycshowroom.
Want to save money on the most comfortable and supportive mattress? Use promo code BOND50 for $50 off your purchase. Call 646.854.5860 for more information.
Helix Sleep • www.helixsleep.com • 646.854.5860